Build. Market. Sell.

Rocco Digital is an AI-native product and marketing studio. We help companies ship faster, go to market sharper, and build things that actually work — on a timeline that doesn't require a roadmap meeting.

Most product leaders hand off to sales. Most sales engineers hand off to marketing. I don't hand off — I own the whole arc. Over 25 years I've built developer platforms, led scrum teams, written GTM strategy, produced high-fidelity UX prototypes, and stood in front of C-suites to close the deal.

I started as a developer — mainframe during Y2K, then web through the dotcom era. Then I followed my curiosity: sales engineering at OpenText/Covisint (where I helped close $70M+ in new business), product management at ArborMetrix (healthcare analytics), product and marketing at CARIAD (the VW Group's connected vehicle software arm), and currently Product & Marketing Manager at Storj, focused on media and entertainment cloud workflows.

I'm a Certified Scrum Product Owner, trained by SVPG. I think the way Marty Cagan thinks: customer problems first, outcomes over output, and product teams that actually own something. I also believe marketing is product's job — not a handoff.

A year ago, I hadn't touched an IDE in fifteen years. Then I sat down with Claude at 11pm and by 2am had something I'd been carrying in my head for three years running on my phone. I haven't stopped pulling that thread since.

Dan has spent 25 years doing one thing: making sure technology creates value instead of destroying it. As Principal Enterprise Architect at Dana Incorporated, he unified 40 disparate ERP systems into a single platform and captured $42M in annual savings. Before that, at Henry Ford Health System, he moved critical genomic sequencing workloads to the cloud under a Zero-Trust model — de-risking high-stakes clinical data without touching uptime. At Capgemini before that, 13 years architecting global digital commerce platforms for the automotive industry.

After 25 years running enterprise architecture at scale, he stepped off the treadmill to go deep on AI — not the governance memos and vendor decks, but the actual work of building agentic systems. That's what he's doing now, and he lends that lens to Rocco Digital as an advisor.

Dan is the reason fast doesn't mean reckless here. When I need a second set of eyes on architecture, or a gut check before shipping something irreversible, he's who I call. That's not something you get from a contractor.

What we do

I work with a select few companies at a time — typically on product strategy, go-to-market execution, sales engineering, or AI-native product development. I don't hand off between roles — product, GTM, sales engineering, AI-native development — I own the whole arc, backed by an advisor who's seen what happens when it's done wrong. You work directly with me.

My first product is SLED — a mobile app for the underserved Total Gym user base. Eight weeks, idea to App Store, with Dan advising on the architecture. I built it to prove the model. It worked. Since then: AEO Owl and ForesightAI — see the work on the home page.

If you're building something that needs to move fast and be done right — say hi.

— Chris