Built by brothers.

Rocco Digital is an AI-native product and marketing studio. We help companies ship faster, go to market sharper, and build things that actually work — on a timeline that doesn't require a roadmap meeting.

We're two brothers. Chris has spent 20+ years at the intersection of product, sales engineering, and marketing — at companies ranging from enterprise software to connected vehicles to healthcare analytics. Dan is an Enterprise Architect who's spent his career thinking three moves ahead on systems design. Together, we cover the full stack: strategy to execution, concept to shipped product.

I started as a developer — mainframe during Y2K, then web through the dotcom era. Then I followed my curiosity: sales engineering at OpenText/Covisint (where I helped close $70M+ in new business), product management at ArborMetrix (healthcare analytics), product and marketing at CARIAD (the VW Group's connected vehicle software arm), and currently Product & Marketing Manager at Storj, focused on media and entertainment cloud workflows.

I'm a Certified Scrum Product Owner, trained by SVPG. I think the way Marty Cagan thinks: customer problems first, outcomes over output, and product teams that actually own something. I also believe marketing is product's job — not a handoff.

A year ago, I hadn't touched an IDE in fifteen years. Then I sat down with Claude at 11pm and by 2am had something I'd been carrying in my head for three years running on my phone. I haven't stopped pulling that thread since.

Dan has spent 25 years doing one thing: making sure technology creates value instead of destroying it. As Principal Enterprise Architect at Dana Incorporated, he unified 40 disparate ERP systems into a single platform and captured $42M in annual savings. Before that, at Henry Ford Health System, he moved critical genomic sequencing workloads to the cloud under a Zero-Trust model — de-risking high-stakes clinical data without touching uptime. At Capgemini before that, 13 years architecting global digital commerce platforms for the automotive industry.

After 25 years running enterprise architecture at scale, he stepped off the treadmill to go deep on AI — not the governance memos and vendor decks, but the actual work of building agentic systems. That's what he's doing now. That's also what we're doing together.

Dan is the reason fast doesn't mean reckless here. He spots the trap doors before we fall through them, designs for what comes after launch, and keeps the decisions I'm making at 2am from becoming expensive problems at 2pm. The pairing works because we trust each other completely and argue without ego. You don't get that from a contractor.

What we do

We work with a select few companies at a time — typically on product strategy, go-to-market execution, sales engineering, or AI-native product development. We're not a big agency. We're not trying to be. We're two operators who've done the thing you're trying to do, and we work directly with the people who matter.

Our first product is SLED — a mobile app for the underserved Total Gym user base. Eight weeks, idea to App Store, two brothers. We built it to prove the model. It worked.

If you're building something that needs to move fast and be done right — say hi.

— Chris & Dan